Common Errors In The Documentation During The Transport Of Goods

Goods move, every day of the year, throughout the national and international geography. Accompanying this, the documentation of the transport of goods is key for the management, administration, or information of what is transported. However, sometimes things don’t go as they should. Here are the common documentation errors did during goods transportation.


Before shipping the merchandise, make sure that the merchandise is correctly labeled. In the event that this is not the case, the loss of the packages is frequent. In the best of cases, the error will lead to a delay or diversion of the shipment, with another added risk: deterioration.

Absence of Original Documentation

It must be checked if the original documentation travels with the merchandise. Normally, this is the case, something that does not happen by sea, when the documents are advanced via a courier company. Timing is important: if the original documents have not arrived, the problem is transferred to customs. Professionals entering the country must check that everything is fine. And for this, it is necessary to have all the documentation in order.

In the same way, both the provisional invoice (proforma) and the commercial invoice (which is binding) will accompany the merchandise. Also, the packing list is a document that will bring together all the products that must be transported. Likewise, the certificate of origin or the consignment note must go together with the packages.

Not Having the Certificate of Origin

It is necessary for the Tax Agency to identify and declare the goods that are exported. This will be possible with the Single Administrative Export Document. It is an essential document for export. The same with the certificate of origin, which certifies where the packages come from.

Invoices With or Without VAT?

For movements within national borders, it is usual for invoices to include VAT. However, it should always be borne in mind that value-added tax does not apply to exports. In addition, another common mistake is not considering the latter in operations within the EU. In this case, they will be intra-community operations in which the tax is not paid. However, the exempt amounts must be declared to the AEAT.

Invoices without Incoterm

Another common error in transport logistics is that the invoice does not contain the incoterm. It could be said that it is a “blunder”. Incoterms determine the obligations between the parties, so it is very important that they appear. Otherwise, who is responsible for a problem? Who pays for the shipping?

As has been seen, documentation in the transport of goods is essential. Despite this, errors occur in this documentation, which can affect both transportation and business activity. Avoiding them is important so as not to work twice and, above all, to avoid problems with the Treasury and the logistics chain.

With a good Third Party Logistics Company in So-Cal, you can be sure of getting the right advice during the goods transportation.
Find our friends for your warehousing for drop shipping at
Reference- Third Party Logistics in CA

Branded Vs Content Marketing

When we talk about branded content we are referring to one of the strategies that are part of Inbound Marketing. In other words, Inbound Marketing uses content to attract new potential customers and guide them in their decision process. But it also uses other techniques such as email marketing, and social media marketing, which complement this strategy.

What is Branded Content?

We can define branded content as a marketing strategy that is based on creating content associated with the values ​​that a brand represents. The main objective is not to inform about the benefits of the product or service they offer, but to convey an experience to users that allows them to connect with them emotionally.

Over time, companies have realized and understood that it is better to win over a customer by creating quality content and unique experiences than by highlighting the benefits and advantages that the brand has over its competition.

Characteristics of branded content

  • It is a technique that focuses on the values ​​that the brand represents and what it wants to convey to users. It is based more on the emotion and experience generated than on the products or services offered.
  • It aims to create notoriety and generate conversation. It seeks to impact consumers and make people talk about the brand.
  • Generates added value for the user. Branding seeks to create content that users really want to consume. Generally, this value comes in the form of entertainment.
  • Connect with the emotions of users. It is not intended to show arguments about why a brand is better than the competition, but to connect with consumers in a more intimate sphere.

What are its Advantages?

This type of strategy has great advantages for brands looking to go a step further and position themselves as brands that sell experiences and not products or services.

  • Generates an emotional relationship with users: Brand content seeks to tell stories that excite users in such a way that this emotion generated is related to our brand.
  • It has a viral component: This type of content is usually produced in formats such as video that allows it to be disseminated through various channels and that has a viral component that makes people consume and share it constantly.
  • It is not an invasive strategy: It seeks to attract users naturally by creating content that interests users and makes them interested in our brand.

Differences between Content Marketing and Branded Content

Sometimes these two concepts tend to be understood as one. Content marketing is a broader concept, it is a strategy that encompasses any type of content, while, for its part, branded content is positioned as a typology within the wide range of content.

Content marketing covers types of content that are not branded, such as video tutorials or testimonials, which is valuable content that generates the brand but is not focused on creating emotions for consumers.

Example of a Content Marketing Video Made by Vega Marketing Solutions…

Branded content is usually related to audiovisual formats and its main objective is to connect with customers to inspire and excite them.

This technique makes the communication of companies change radically and become a communication that seeks to generate interest in customers and potential consumers.

For its part, content marketing is more faithful to the traditional way of communicating. This type of marketing tries to generate valuable content to promote and achieve greater knowledge among users.

With a good Top Ad-word marketing company such as Vega Marketing Solutions in San Diego, you can be confident of enjoying successful branded, profitable marketing campaigns. Check them out and fill out their internet marketing questionnaire for a free website analysis!


5 Reasons To Take Your Car To The Auto Shop

Taking the car to the workshop is important at all times of the year, but even more so after the summer. Why? Because our vehicle suffers much more during this stage due to exposure to the sun -especially if it is excessive-, salt spray, summer storms, continuous trips, etc. These are factors that, although it may not seem like it, negatively affect the vehicle and will reduce its useful life. That is why you have to schedule an appointment with Speedy Bumper Repair as soon as possible to face the next few months, which will also be hard for him, and you will have the confidence that you will live through them safely.

For this, at Speedy Bumper Repair,, we give you the possibility to make an appointment at your trusted auto body shop, on the day and at the time you want, in a few steps through our website.

Why take the car to the workshop after the summer?

There are various reasons why you should take the car to the workshop without fail, to prevent the anomaly from going further and causing a much more expensive breakdown to occur, which will cost the vehicle more.

  • Oil: oil is one of the fundamental liquids of our vehicle and the one that we must be most aware of. It is vital if we want the engine to work properly, since if we run out of it and drive without oil, the engine could burn out and, therefore, be a very expensive repair. The oil should be changed, as a general rule, between 3000- 6000 miles.
  • Lights: in winter we are going to make more use of the normal lights, so we must be sure that they work correctly. One of the most frequent mistakes is noticing that the lights have lost power and letting them go without giving them importance. Poor lighting is a serious safety issue as it could lead to an accident.
  • Attention to unusual smells: it is normal that if we have a problem in the car it can start to smell strange. For example, a strong fuel odor may be due to a leak in the emissions systemAlso, strange odors can be due to problems in the ventilation system or the radiator, so it is important to check what is wrong.
  • Strange noises– Many people think that strange noises are due to the aging of the vehicle, but the truth is that they are not. There are noises that denote a failure in the system or, for example, there are noises that are heard when starting because the oil is not lubricating the parts as it should. Another of the noises can come from the valves and the car needs to adjust its clearance. Another of the most common noises is a shrill and sharp noise with the engine running that comes from a worn belt and slipping on the engine pulleys.
  • Other factors: there are other symptoms that indicate anomalies, such as the color of the smoke being different, which is probably due to problems with the brakes. Or notice instability in the tires due to wear, lack, or excess pressure.

After knowing the main symptoms that could occur in your car after summer and preparing it for winter, you no longer have an excuse not to do it.